Strategy Consulting · SMEs · Family Businesses
Every business operates within fields of tension: between stability and change, control and freedom, tradition and renewal. We make them visible and manageable. That is how a strategy emerges that works.
Almost every entrepreneur knows: strategy matters. But between knowing and doing lies everyday business, which always takes priority.
We create the space that rarely emerges internally. As a strategic sparring partner to company leadership, scientifically grounded and entrepreneurially minded.
By entrepreneurs, for entrepreneurs.
» Strategies with substance win. Every time. «
Many strategic problems are not gaps in knowledge but conflicting goals. Growing while staying independent. Deciding quickly while bringing everyone along. Preserving what works while daring something new. Ignoring such tensions, or resolving them one-sidedly, produces strategies that fail in daily business.
Our instrument for this is the tension field approach. It goes back to the sociologist Friedrich Fürstenberg and was developed further by Dr. Tilmann Drebes in a seven-year field study with more than 70 company interviews. It shows where the decisive forces in your company pull against each other, and how to balance them deliberately.
This gives us a perspective that pure theorists lack and a groundedness that pure practitioners often miss.
Think entrepreneurially. Act strategically.
"Good consulting doesn't happen in the conference room. It happens in the reality of your business."
The tension field analysis reveals where your company stands today and where strategy needs to start. Six fields form the framework.
What must stay the same so that other things can change?
How much steering does the company need, and how much freedom do its people need?
Where is unity needed, and where specialisation?
How do you combine economic logic with acceptance among employees, family and stakeholders?
When does cohesion help, and when internal competition?
What is governed by structures, and what by trust and lived culture?
Artificial intelligence does not create new fields of tension. It intensifies existing ones. That is why a sound AI strategy begins with the question of which tensions it sharpens in your company.
Successful consulting shows in results, not presentations. That sounds obvious but it isn't. We start with what really matters: an honest look at your situation. No off-the-shelf solutions. The fields of tension provide the structure; the answers emerge within your company. This includes precise analysis with the goal of identifying the two or three levers that actually move things.
From this we develop strategies that fit your company, its culture, its team, the reality of daily business. And we stay until strategy becomes execution. Because a plan that ends up in a drawer is not a result.
Methodology is not an end in itself. It is the tool that turns good ideas into real results. Four phases provide orientation without losing the flexibility every business needs.
01
Before we go anywhere, we clarify: where do you actually stand? With a tension field analysis, structured conversations with leadership and key people, and an honest look at where forces are working against each other.
02
No off-the-shelf roadmap. We develop a strategy with you that fits your business with clear priorities and the courage to make difficult decisions.
03
Strategy without execution is fiction. We actively accompany change, with systematic project management and targeted support for your teams.
04
Only those who measure can steer. In regular reviews we look at results together, adjust where needed, and identify new opportunities early.
Analyse clearly. Execute consistently.
Strategy is at the centre. Innovation, growth and organisation are the fields in which it takes effect.
We support management, shareholders and advisory boards in fundamental decisions on direction, such as growth, realignment, succession or the use of AI. With clear priorities and an open view of the conflicting goals involved.
Where is the company growing, with which customers, markets and business models? We sharpen the direction of growth and clarify what needs to be strengthened and what should deliberately be left aside.
Innovation is not a project. It's a mindset. We help you anchor renewal systematically, without putting the strengths of what exists at risk, and turn new opportunities into market-ready ideas.
Strong organisations grow from within. We clarify which structures and which leadership culture carry your strategy in daily business, and develop the competencies your team needs for it.
» Strategy without execution is fiction. «
Trust grows through conversation. Tell us about your situation, no commitment, fully confidential.
Dr. Tilmann Drebes
Founder and Owner · evoplan Consulting
PhD · Diplom-Volkswirt (Economics) · MBA
